i’ve only opened adobe illustrator precisely 14 times, ever

What unexpected things happened when you created your design files?

I have almost 0 visual design experience.  Literally, I have used
photoshop and illustrator a combined total of about 15 times.  My eye
for design is really embarrassing, and it's something that i have been
trying to improve on since attending parsons. so this was not unexpected at all, but what WAS unexpected in this process was the final design of SOBEaR. S (which will probably end up changing again, anyway). Specifically, i knew that i wanted to have indicator lights showing the users current alcohol consumption status, but i didn't know where. while creating the 'blueprint' it dawned on me that visually it looked neat directly in the center of the bear.

when beginning the file, i had no idea what i wanted the bear to look like. but then after googling images of bears, i was able to find a bear who's posture and positioning was perfect.  And it's adorable. I am now going to try to make SOBEaR look as much like this bear as possible.

Also, i was a little bit wishy-washy on this concept UNTIL i thought of the name. The moment I thought of the name, this became a PROJECT. at least in my mind, it was not legit until the name was thought of. I think perhaps, in all projects, the title might be the most important element, especially when trying to sell it (not necessarily literally, but in general).